About Us
At Gehru Label, we believe every outfit is more than just fabric — it’s an expression of identity, heritage, and modern elegance. Our collections are designed to bring together timeless craftsmanship with contemporary aesthetics.
Our Story
Born from a passion for handcrafted textiles, Gehru Label is rooted in India’s rich artisanal traditions. Each piece in our collection is thoughtfully created with attention to detail, blending heritage techniques with a modern sensibility.
We aim to empower women with clothing that is versatile, sustainable, and unapologetically elegant — pieces you’ll treasure for years. Every design is a celebration of timeless craftsmanship, reimagined for the woman of today who seeks both beauty and meaning in what she wears. With Gehru, fashion becomes more than just clothing — it becomes an experience of culture, confidence, and conscious living.
Our Mission
At the heart of our journey lies a commitment to redefining modern Indian wear — a vision where tradition meets innovation to create clothing that feels timeless yet relevant for today’s world. We believe fashion is not merely about appearances, but about expression, identity, and the stories each piece carries.
We are dedicated to blending authenticity with contemporary perspectives, crafting designs that honor Indian heritage while embracing modernity. Every garment reflects slow fashion — thoughtfully designed, ethically sourced, and consciously produced to minimize environmental impact while maximizing value for the wearer.
Our mission is about empowering individuals with confidence, allowing them to wear pieces that don’t just look beautiful but also hold meaning and purpose.
Our Vision
We envision a future where fashion embodies both elegance and responsibility, where every garment tells a story of care — for the planet, for the people who create it, and for the individual who wears it. Our vision is to contribute to a world where style and sustainability coexist harmoniously, proving that luxury can be both timeless and thoughtful.
Our aspiration is to inspire individuals to embrace fashion that resonates with their values — fashion that empowers, uplifts, and honors individuality. Through every collection, we hope to nurture a culture of mindful consumption, where beauty is not only in the garment itself but also in the journey of how it was made and the positive impact it leaves behind.
In doing so, our vision is to help shape a world where fashion becomes a catalyst for meaningful change — protecting our planet, valuing the people behind the craft, and celebrating the uniqueness of every soul.
Meet the Founder
I’m Surbhi, a textile dreamer shaped by the corridors of IICD and over a decade of weaving stories in fashion. My heart lies in India’s timeless crafts—the hands, the threads, the colors that whisper heritage. Yet, I believe they deserve more than rare occasions; they deserve everyday light. So I reimagine them—an old weave becomes a corset, a drape turns fluid and free, a kurta finds a modern rhythm. For me, tradition is not a museum piece, but living art—crafted to be worn, loved, and lived in..